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Why is WeChat popular in China?

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WeChat is popular in China because it provides the features of social networking and messaging as well as online payment in a single app.

Today, we can carry out different activities with messaging apps. We can play games, chat, date, process electronic payments with apps like WeChatt, Whatsapp, iMessage, Messenger, Tinder, Apple Pay etc. There are popular messaging apps in the world, with Facebook leading in the US, WhatsApp leading in the UK, Europe, and Hong Kong, LINE in Taiwan and Japan, South Korea mainly using Kakao communication, while WeChat occupying China.

Why is WeChat popular in China?

WeChat is popularly used in China for the following purposes :

1. Messaging

Like other chat applications, WeChat can provide location sharing, audio messaging, video chat, emoticons and more. In addition, WeChat also features instant translation, red envelopes and more. This provides users with a great deal of convenience to a certain extent.

2. Social Networking

On Facebook, users can scroll through posts posted by friends, including links, text, photos and videos, and post comments. WeChat also has this feature, users can see the various content posted by WeChat friends in the circle of friends, you can also comment on it. In addition, WeChat will only show comments between friends.

In WeChat, the user can select “Discover” in the bottom menu bar and then select “People in the vicinity”. This feature can show the user other people who are also using “nearby people” nearby. This feature is similar to the foreign social software Tinder.

3. Online Payment

More than 800 million people in China use WeChat to pay, which even forces cities around the world to adopt this technology to cater to Chinese tourists. The popularity of WeChat payment is very high, and most street performers, food stall chefs and taxi drivers use WeChat to pay. WeChat payment is basically the same as that of foreign Venmo and Apple Pay.

4. Third-party applets

WeChat can also be used as a device platform. In early 2018, it launched the WeChat applet. The user can directly enter the store of the product through the small program to perform a series of operations such as ordering and shopping. Starbucks, KFC, Vipshop, Meituan and other companies have launched small programs. These small programs are basically the same as the actual APP. The use of small programs can also eliminate a series of cumbersome operations for users to download the APP, which greatly facilitates the user’s use.

There is no alternative app for smartphone users in China that integrates multiple WeChat’s functions like messaging, social networking, and online payment. To a certain extent, WeChat has become a popular commercial tool, and users can use WeChat for various requirements.